We’re seeing digital and tech transformation in all areas of our lives. In general, this is a welcome transformation. Not only does technology save us significant time it also ensures much greater accuracy, which is imperative for improved decision making. Not surprisingly slow manual processes can be a breeding ground for human error. The tech revolution is making its presence known in the real estate world, too (albeit, with some hesitation). We’re seeing more and more brokerage firms adopting a technology-first mindset. That said, the idea of what it means to be a tech company is still loosely-defined when related to real estate. Brokerages that are self-proclaiming as tech companies rather than real estate companies allow for a wide variety of interpretations. As we watch this transition, it’s helpful to understand what this “name game” means, and how it might impact brokers, brokerages, and customers at scale. Click to read more at www.realmassive.com.