H-E-B will put all of its Austin digital team under one roof and hire hundreds of employees to staff its new digital headquarters there — the latest in a series of big moves this year to bolster the company’s mobile and online operations.

The San Antonio grocer, which operates 400 stores in Texas and Mexico, announced Wednesday that it plans a “world-class tech facility and innovation lab” to consolidate its digital team currently operating in Austin along with Austin-based Favor, the mobile delivery company H-E-B bought for an undisclosed sum earlier this year.