As an entrepreneur, I spend a lot of time thinking about the future and how my business and industry will be impacted by trends that are only just beginning to surface. But here’s the thing about trying to predict the future: Even the smartest people get it all wrong, because they focus on the headlines while failing to truly understand what’s driving the trends and where they may lead us 5 or 10 years down the road. For instance, in the commercial real estate industry, 2017 was a significant year for the co-working segment. But I believe that there is an industry shift happening that most people are not seeing.

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