The arrival of New York-based Serendipity Labs Inc. to the Dallas Arts District didn’t come as a result of chance, instead, it was carefully orchestrated — much like the shared office concept itself.

And, if you talk to Founder and CEO John Arenas, it would become quite clear that Serendipity Labs knows exactly who they are and what demographic the “upscale, hospitality-driven coworking concept” is targeting, with an eye on delivering on experience.

“Our concept is deeply rooted in hospitality that delivers an experience that happens to look like coworking,” Arenas told the Dallas Business Journal during a tour of the new 29,000-square-foot flagship location in Texas.

Click to read more at Dallas Business Journal.