north-face-ai

Artificial Intelligence in the Retail Market

According to Matt Marshall of Venturebeat.com, outdoor clothing retailer The North Face recently launched a mobile app that lets their customers easily find items they are seeking by using Watson,  the powerful artificial intelligence computer owned by IBM.   The customer speaks openly to Watson in a question-and-answer conversation via their cell phone.  Watson then automatically calculates the customer’s needs and quickly shows items that fit his/her specifics.

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