Many retailers are recognizing the importance of a hyperlocal presence. Whether it’s by adapting the product offering or the layout, retailers of all sizes are taking notice of the benefits of tailoring physical stores, products, and marketing to individual locations and communities.

At INDOCHINO, a growing men’s clothing retailer with 31 showrooms across North America, different stores have unique features. Its Nashville store features guitars to honor and recognize that city’s close connection to music. Motorcycles were prominent in the launch of the company’s Texas presence and the famed major league baseball Yankees are prominent at their New York location.

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