So how should a multifamily company—or, for that matter, any firm in the commercial real estate industry—go about conducting its investor relations?

When you’re an apartment owner and operator, you have several constituencies to take good care of.

First, there are the prospects. Owner/operators spend a considerable amount of time developing marketing campaigns to attract potential residents and training their on-site staff to provide the kinds of tours and customer service that will convince prospects to sign leases.

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