BY BRANDI SMITH
It was the merger that made international headlines: Amazon purchasing Whole Foods, a marriage of e-commerce and brick-and-mortar that acknowledged and leveraged the powerof both kinds of retail.
Grocery being the largest category of consumer retail, the move is being viewed by experts as a power play for Amazon, a way for the giant online retailer to tap into a new revenue stream. It was also a public and financial admission by an e-commerce behemoth that it is still worth investing in a physical store to win the war of retail.
“To paraphrase Mark Twain, the reports of the death of brick-andmortar retail are greatly exaggerated,” says Marshall Mills, President and CEO of Weitzman. “… retail’s alive and well …”
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