Olivia Pulsinelli | Houston Business Journal
The development will emphasize a “distinct forest living experience with a decidedly urban feel,” according to a press release.
“We’re taking a very careful, measured approach to protect or enhance the natural assets of the property,” Virgil Yoakum, general manager of Houston-based Johnson Development, said in the release.
That goal “will be carried out throughout the property in parks, green spaces, play spaces and environments created for special experiences,” according to the release.
Johnson Development purchased the site, bordered by Interstate 45 and Loop 336 in the city of Conroe, from Sam Houston Area Council Boy Scouts of America for an undisclosed price in November 2013.
Houston Business Journal first reported in August that the development would include traditional single-family homes, townhomes, apartments — for sale and rent — office and retail space, as well as space for hotels and conference centers. The mixed-use project did not have an official name at the time, but infrastructure construction was expected to start in early 2015.
Boston-based Sasaki Associates, which designed most of The Woodlands and Bridgeland, designed the master plan for the new project. Other architectural firms working on the project were not revealed, and representatives would not say at the time whether a general contractor had been named.
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